Treat Designers like a Doctor.

If you go to the hospital.

Do you ask the doctor?

“I feel feverish, so give me a strip of paracetamol.”

No right?

First, you tell the doctor all your problems, then let him examine your body, and finally, he prescribes medicines.

Why don’t you do it the first way?

Because you trust them.

You know they’re professionals, and they give you the right cure.

The same applies to the design too.

Whenever a client has a requirement, they just don’t stop telling what they want.

They share some references and ask us to replicate or do something like that.

I am sure most designers would have experienced it.

Do you think it will work?

No! It doesn’t work that way.

You have to let the designers’ creativity flow.

Their creative design can be way better than your reference.

If you are still not happy with it, you can ask for a change.

But, before starting the work, if you restrict them — it will kill their creativity.

Let them be a doctor and deliver you an enriching design you cure.

P.S. Tell them what you want, don’t tell them how to do it.

Same kind of story as tender coconut which I wrote before, but a different analogy.